That said, it also began distributing sewing machines to the States under its own brand name. But the company was able to use the globalization of the sewing machine industry in the early 1950s to its advantage.īrother sold several badged sewing machines, including the famous Coronados. Of course, Brother had a long, successful history before the post-war boom. Unfortunately, it also makes it hard to find out who actually made some sewing machines from this era! This dramatically increased the success of many Japanese companies. The American retailers then rebranded the appliances with the American company brand name. Many large retailers purchased sewing machines or other appliances made in Japan. This also led to the popularity of something called “badged” machines. The demand for exported domestic sewing machines in American and Europe offered a great market for Japanese machines. Several prominent sewing machine companies such as Janome got their start during this era. Naturally, these domestic goods included sewing machines! As part of the disarmament process, some of Japan’s factories reinvented themselves as domestic goods manufacturers. The end of WWII and the American presence in Japan had an interesting consequence for the world of sewing machines. WWII and the Japanese Sewing Machine Industry The company also got renamed once again as the Nippon Sewing machine Manufacturing Co. Second, the brothers launched a successful line of their own industrial sewing machines during the late 1930s. This enabled the development of a popular domestic sewing machine. First, Masayoshi’s youngest brother, Jitsuichi, invented a shuttle hook design. The 1930s saw several big breakthroughs for the company. He led the development of the company’s first sewing machine, a chain-stitching model designed to sew straw hats. Masayoshi Yasui inherited the company from his father and renamed it Yasui Brother’s Sewing Machine Co. At this time, the company went by the name Yasui Sewing Machine Co. His company started by making sewing machine parts and providing repairs for industrial machines. Kanekichi Yasui founded one of Japan’s earliest sewing machine companies in 1908.
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